Saturday Event

The 2022 Verde Valley Wine Festival is being held in the Old Town Activity Park, at 187 E Pima St. Cottonwood, Arizona with the goal of offering the finest Arizona wineries, breweries, distilleries, and restaurants committed to creating homegrown products for locals and visitors to enjoy. Festival attendees will have “come-and-go” access so that you can enjoy all the additional shops, eateries, and tasting rooms that Old Town Cottonwood has to offer.

The Festival begins at 11am for VIPs only and Noon for General Admission. The festival concludes at 5pm. This is Northern Arizona’s premier Wine and Culinary festival of the year, featuring wine and beer, culinary delights, live music, and Arizona artisans.

Depending on the level of access and amount of time you’d like to spend getting to know the Arizona wineries at this year’s Festival, we have an option for just about every wine lover’s budget. 

We have two tiers of tickets for Saturday:

  • General admission ($35 online; $45 the day of the event): Access to the Saturday Main Event on April 30th, from 12 – 5 pm. This includes a wine glass, 8 tastes of wine or any libation of your choice, food samplings, and a chance to enjoy music, art and all the fun that the festival has to offer.
  • VIP ticket ($125): This includes all that you get with the general admission ticket, but as a bonus you get EARLY access to the Saturday Main Event, starting at 11 am, a VIP “swag bag”, access to the VIP lounge, and 10 wine tastings. Sorry VIP SOLD OUT
  • This is all included with the purchase of the Platinum VIP Experience which also covers the Friday night pre-festival live auction and celebration. Sorry SOLD OUT


Coronado Winery


Whiskey Del Bac



Verde Canyon Railroad


Verde Valley Olive Oil Traders
Burning Tree Cellars
Musicians in the gazebo

The Guitar Brothers

Beautifully blending the sounds and rhythms of their native Greek culture with the warm, inviting romance of the classical Spanish guitar, brothers Thano and Demitri Sahnas have created a magical and intimate Mediterranean style that perfectly complements the powerful jazz-fusion of their popular Phoenix-based band Turning Point. Sahnas—as the brothers are collectively known—has enthralled thousands of people at clubs and arts and crafts festivals throughout the Southwest with their unique hybrid sound.  For Thano and Demitri their mission is simple: play music that touches the heart, and perform it with passion.

What’s The Big Idea

Formed in 2012, “What’s The Big Idea” is a Phoenix-based modern Jazz trio consisting of Drummer David Drew, Bassist Josh Kneisel, and Pianist Michael Kleinschmidt.  Aside from traditional and contemporary jazz influences, “WTBI” transforms modern rock classics from Tool, Green Day, and Pink Floyd into a modern jazz instrumental experience.

Jenn McMillan was singing probably before she could talk, although she didn’t have her first voice lesson until she got to college. It was at the University of Michigan where Jenn received her Bachelors in Vocal Performance, and where Jenn started to find her voice not only as a singer, but as a songwriter as well. 

    After having lived in Michigan for most of her childhood and adult life, Jenn migrated to Arizona in 2018 where she really began to find her stride as a performer. Since moving to the valley, she has performed in many of Arizona’s most well-known local music venues, including Valley Bar, Rebel Lounge, The Lost Leaf, etc. 

    Jenn describes her music as a mix of what she learned in school (i.e. classical) and what she listens to the most (pop/rock). Some of her biggest musical inspirations are Florence + The Machine, Joss Stone, The Black Keys, and Queen to name a few.